Alexandra ‘Binky’ Felstead is most famous for starring in E4’s BAFTA award winning hit show Made In Chelsea. Now in its eleventh series, Binky is proudly one of the few remaining original cast members and arguably the most loved due to her girl next door image, rollercoaster love life and loveable nature. Having being named Alexandra, her parents nicknamed her Binky when she was young and the name has stuck ever since.
Since her first appearance in the show 2011, Binky has quickly become one of the nation’s best known reality stars and has even had her own spin off series ‘Educating Binky’. Binky has also gone onto endorse a series of high profile products and campaigns with consumer brands such as Rimmel, Sunkissed, Cadbury’s, Extra, Lenovo, Danone, Sure, St Ives Skincare and Easilocks.
In the last two years, Binky has expanded her brand by launching her very own cosmetics range, Binky London.
Binky also had her autobiography, Being Binky: My Life In Chelsea, published at the age of 23. In the past, Binky has also starred in Channel 4 reality show Posh Rock, which documented a summer in Rock, a village in North Cornwall, dubbed Chelsea-on-Sea thanks to the public school teenage invasion that takes place there every summer break.
Binky launched her own clothing line with In The Style in August 2015 and has since had huge success, resulting in her most recently expanding her range to also include swimwear. The Binky X Range has exceeded all its targets and is now being considered for retail. The next year is set to be Binky’s biggest yet after signing with Select Models and most recently being announced as the UK Ambassador of Reebok Women which will secure her as a major player in the health and fitness market.